We can go on and on about how appearance is a matter of personal perception and expression but all that does not dilute the age-old truth; image matters. A lot of the thought process that takes place when we step into a strange space or...
What is your customer’s perception when they think or hear about your company’s name, product or service? Branding comes into play here. The misconception that once you get a logo and tagline for your business that’s it when it comes to branding, should die with...
For most of us, we are taught the same path to go down. You go to school, get good grades so you can get into a good college, get good grades in college so you can get a good grades in college so you can...
One thing that I will always encourage any entrepreneur or small business owner is to listen to podcasts. Podcasts are a large part of my education and motivation to continue to grow my business. It's definitely in the top 3 of the best thing I've...
To quote my rapper, "What a time to be alive." Yeah, yeah, I know Drake didn't come up with the phrase, but he is who I think of when I think of that phrase. Drake is just so great! Any who, when it comes to...
Who doesn't love beautiful photography? A strong foreground with a unique background. Vibrant colors, the perfect contrast. Well, I love photography and I appreciate its beautiful. The question is should you use your own photography, professional photography, or stock photos? Photography may not be your thing and...