The Most Important Elements Your About Page Should Have

20 Jun The Most Important Elements Your About Page Should Have

When someone visits your website for the first time, there’s a limited opportunity to convince them to stay on your site, click through your pages, and make return visits in the future. It is crucial to compose compelling content to make inbound marketing work for your business. The thing now is, how do you balance your impressive content creation with your web design needs? It will all begin with the “About” page.

It is necessary to take into consideration the content of your website’s “About” page marketing potential. The “About” page is one of the most visited pages on any given company’s website, along with FAQ and Contact pages. This page plays a huge role in the first impression that you leave on your potential client or customer.

The following are the Most Important Elements that you should consider in your “About” Page.

Unique Value Proposition. If transparency might establish your brand or business, your “About” page is a great opportunity to summarize your logistics network, how your business work, and relate that back to your mission and vision. Present your page visitors with information that will stimulate their curiosity with your business and the work that you do. Though, this doesn’t certainly mean that your “About” page has to be very long.

A “Timeline” of Your Company’s Actual Story. Facebook introduces the use of “Timeline” in 2011. It was intended to organize users’ profiles content based on year, month and date. The use of the timeline has been a successful way to present information about yourself, and you can do this on your page. A timeline would let your visitors have a glimpse of your company’s history. You can tell them where you started, how far you have become, and all your business accomplishments along the way. You can show visitors the most significant milestones and details about the business in a visually appealing way for your viewers to understand. Other than just text, timeline allows you to display a comprehensive and well-constructed amount of information and details. A Timeline is a feature in your “About” page that your potential customers will appreciate.

An introduction to your team. The “About” or “Our Story” page should be about the passion that motivates to pursue your vision and the team behind it. As opposed to the traditional belief, the content of this page doesn’t have to appear formal for the sake of gaining credibility. While storytelling can further promote the business, putting profiles and photos of your team is a proven style to add a more profound way of approachability. An honest and transparent page allows your visitor to get a brief look of who are the people that make it all happen. The people that they would be dealing with should they choose to work with you.

Include “Call to Action.” A CTA or (Call to Action) is a button or link which leads to different pages within your site. However, try not to jumble the “About” page with Call to Actions. As this can result in losing any trust or credibility that you have established. Additionally, don’t try to overwhelm your visitors. You must excellently manage CTA’s to get the right balance to help potential customers on their inquiries.

You should be aware that on an “About” page, your first intention is to gain trust and credibility. The second should be to guide the visitor to the right page of your website, especially if they are at the beginning of the sales funnel.

Multimedia Content. Today’s website design technology enables easy integration of video and multimedia elements to create a captivating visual story. Mental pictures increase the chances of people viewing it, connecting with it, and sharing it.

Press mentions, awards, accomplishments, and testimonials. Those things can be included on your “About “page to share how you are influencing your customers or your industry. The primary concern here is to avoid sounding too boastful. One notable comment can be enough. A section linking to mentions in other media can be a great way to feature positive reviews or coverage of your business.

There are various elements that can be applied when creating your website “About” page. It can be very formal, fun and or creative. What’s important is to incorporate content and design elements that suit the nature of your company.

Thanks for taking the time to visit www.CampbellDesignSolutions.com and we talk to you next time.