Why Your Brand Is So Much More Than A Logo

04 Jun Why Your Brand Is So Much More Than A Logo

For new and established companies, branding serves to be a profoundly misinterpreted subject. Various company owners are surprised to learn that there is more to branding than their logo and style guide. Even if you are managing on your own brand or a brand for a company, it is necessary to understand the distinction in building a brand and creating a logo.

To begin with, A Logo is not a Brand. There is a vast difference between a logo and a brand. There is this such confusion that your logo is your brand.

As we have pointed out, a logo is merely for identification. Logos acquire their meaning from the product or service it symbolizes. Hence, it attempts to be recognized, not to explain or sell. A logo is not a strategy, but rather a company’s embodiment in a way. Logos should be meaningful, classic yet timeless, making room for what the logo actually signifies. Disorganized and complicated logos can mislead from what it is exactly trying to convey.

An essential complement of a company logo is its identity. A company’s logo and identity are complicated. An identity includes business cards, letterhead, marketing insurance, packaging, and signage to name a few. To make it simple, all that is visual. Identity is the means for a logo and, just like a logo, is only for labeling purposes. An excellent logo is worthless if not well implemented. Even if your logo looks great, but if you can’t express a great brand story, communicate with your customers, then it is not doing your brand justice. Having a great logo is the initial step to creating an extraordinary brand, but you have got to have some basics to make the connection last. It is essential to have a captivating logo, but a strong brand is more relevant if you are trying to position your company. Eventually, it is what customers believe and perceives about your company that influences the success of your business.

A brand is the totality of all the words, pictures, values, thoughts, stories and beliefs that encompass a business. Branding is likewise often regarded as a “promise.” It means that what you show, offer, say, and write is a real representation of what your customers can expect from you. A brand is a foundation of your place in the market and your competitive edge. Your brand should be universally engaging, consistent and develop a strategy. On the other hand, a logo is a mark, brand mark, wordmark, trademark, label, symbol, or brand icon that is a typographic and or graphic symbol that visibly recognizes your company.

Like the entirety of life, branding is about an experience. You want your customers to feel your brand, your products, and your services, not just see them. Creating a brand is the same as creating a world for your ideal customers, and you get to find out exactly how this will going to work. If you are building on your own, you do not need to know the answers immediately, as this comes with time.

Therefore, it isn’t about Brand vs. Logo. A brand and a logo are unquestionably working together for as much as you are determining the distinction between your brand and your logo.

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