Why Your Website Copy Is Important?

30 May Why Your Website Copy Is Important?

A website should not be just any ordinary landing page.  It should serve as a digital brochure which will be the one to interact first with your customers or potential customers for your business.  With the growth of the new media age, the birth of online marketing, your Website will serve as your storefront. Thus, you should not underestimate the power of your website copy. In just a click, a website copy can make or break the future of your business.

Most people focus on starting with the design when planning for their Website. The truth is, your website copy is the most important element of your site. An excellent copy is, without a doubt, completely important. Most especially if your website will function as it is intended to be, and your business will achieve its full growth online.

The following are the points you should consider when making a website copy for your business.

• Communicate the main points to your visitors. It is done by providing your potential clients with all the right information about your business, what does it offer, and why should they do business with you. Your tag lines must communicate a clear marketing statement combined with an effective call to action. An essential key to a successful website is to have a clear, relevant and keyword-rich content that conveys the right message with confidence and power. Your website content should target your potential customers, catch their attention and convince them to take action.

• Improve your Website rankings.  The right keywords help in alleviating your website ranking with Google and other search engines or you to be found by your target market. Your content does more than saying how you can help, but it also tells the search engines about your website. Your site also won’t rank if you have a few written content because it only means that you also have fewer keywords.

• Boost the number of Visitors. Content marketing helps you attract quality traffic made up of visitors who are interested in your products, services or your business as a whole. You can do this by improving your website traffic and attract potential customers to your business. A high-converting website copy comes from experienced content writers who have a passion for copywriting and the knowledge and understanding of the impact of SEO. Using keywords effectively is not an easy thing to do since it has to be done in a way that does not have a conflict with the intended message. Thus, the best approach to achieve more traffic and to let visitors stay on your site longer is by hiring a skilled copywriter. Having your content written by an experienced copywriter is a wise long term investment for your website, both in terms of SEO and visitor retention.

• Establish trust and Build up a reputation. Your website will serve as the first impression people have of you or your business, so if your website’s copy is not good, that might also serve as their last impression. An excellently written and informative content mirrors your business, providing your visitors with assurance in the quality of your products, services, and your business. You should tell them how they will benefit from your offer because some business owners are so much delighted about their product’s features but fail to mention the benefits. When your products or services have excellent features, you need to tell them how these features will make their life easier.
• Develop Conversion Marketing. Encourage a visitor to take a specific action and engage with your business.  Developing your conversion rate is vital in increasing your return on investment and make the maximum advantage on your digital marketing budget.

A huge mistake that some businesses do is, they spend too much effort on website design alone while the website copy is being disregarded. If a site visitor does not find the exact information on your Website, the odds are, it will go through your competitor’s website. Supposing that it happened, it would be a loss on your part because you may never grab its attention again and may probably forget website.

When you have the combination of great design and excellent website copy, you have a higher chance of converting visitors into customers. You have to spell out your point in a few sentences and ultimately catch their attention, while not overwhelming them with information. That is the essence of writing an effective website copy.

Thanks for taking the time to visit www.CampbellDesignSolutions.com and we talk to you next time.