Why Your Website Photos Are Just As Important As Your Design

26 Feb Why Your Website Photos Are Just As Important As Your Design

We can go on and on about how appearance is a matter of personal perception and expression but all that does not dilute the age-old truth; image matters. A lot of the thought process that takes place when we step into a strange space or meet someone for the first time is triggered by what we see. As much as we like to deny it, first impressions have a direct impact on personal success. What we see with our eyes is registered into our brains in record speed; even you the viewer may not notice that it happened. When it comes to building a website, it is definitely important to consider having a balance between the design of the site and the photos therein.

How does the human brain work?

The human brain is configured to process sight stimuli faster than any of the other senses. As a matter of fact, the action of the human brain as far as sight is concerned has a direct correlation to the speed of light. Since the brain receives sight stimuli faster, it has a tendency to absorb more of the stimuli when present.  Studies have shown that more than 90 % of all the information processed by the brain is visual in nature. Is this too complex to grasp? Think of an infant and how they develop the senses. The reason a child is able to point to an object they want but be unable to pronounce its name or function speaks volumes of the authenticity of these studies.

How does design work influence activity on a website?

When internet users search for information from websites, they tend to web pages that have a modern looking but professional outlook. Rarely do visitors on any website read the content as it has been written because they are looking for something unique from the site. Remember that more or less similar words can be used on different websites to sell a product. What does the visitor take away? The design of the website determines how quickly content can be located. A well-designed website allows for easy navigation, and this is what ends in sales or subscriptions.

Success stories

The best way to know if something is working is to find places where it has been used successfully. To support the point that an effective website is a combination of great design work and functional photos is to agree that less is more. A company that has this fine balance working for them is Apple; their website is a combination of attention to details, consistency, simplicity and functional photos.

Are the photos on your website up to par with the design of your website? Or has your website photography always been a second thought? Please comment below and talk about it. Thank you so much for taking the time to visit CampbellDesignSolutions.com and talk to you soon!