Why Branding is Important?

31 Jan Why Branding is Important?

What is your customer’s perception when they think or hear about your company’s name, product or service? Branding comes into play here. The misconception that once you get a logo and tagline for your business that’s it when it comes to branding, should die with other myths! Indeed, branding encompasses a host of things such as your online presence through your website and social media posts and interactions, advertising, your values, your staff and even the way you answer your phone. It is therefore, more than that and it is about creating a customer experience that will keep them loyal while also attracting more customers. Branding is extremely important especially in today’s visual and competitive world because when you create a great brand identity, you will stand out based on aspects such as quality, consistency, membership, clarity, status and performance among other things. To help you see why you should not leave your branding to chance, here are a few insights into the vast importance of branding.

• Builds Recognition
  Advertising is great but for your brand to gain recognition, it needs to create a lasting impression in your customers’ minds that helps build the trust and hence be more likely to recommend your business to others. Recognition is very important when doing business as people are more trusting towards brands that are familiar in a positive way. Recognition will therefore gain you new and repeat customers and hence, work towards creating a physical and online presence as a quality business and customers will want a piece!

• Gives a Competitive Advantage
  Today’s global market means that your customer can be local or beyond the borders of the area you operate in. However, to expand and to appeal to potential customers in this global market, you need to set yourself apart from the competition by letting your brand stand out and apart as the best option for a certain product or service and hence, draw more business.

• Generate Referrals
  Strong branding will get you referrals from people who love your brand and the products or services you provide and therefore if you build a strong brand that appeals to your target customers then you will get more traffic. It also sets expectations for customers who walk in based on the recommendation and hence once your brand fulfils these expectations, then you get new and repeat customers that help you grow your business even further.

Therefore, do not underestimate the power of a brand to make your business successful. Apply the key things to create a strong brand such as consistency, business presence and design to build recognition, desirability, quality and repetition and you will gain trust and customers.

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